November 21, 2009: The 1313 Effect

The 1313 Effect website was rebuilt with a new navigation system and given a complete graphical overhaul, then re-launched.

According to the company owner, "Humans are more visual then they are audio oriented, and most concerts or shows are almost completely focused on the audio, while the lighting or visual elements are an add on. I try to bring these two senses up to somewhere near the same level. For anyone who has seen shows where the visual imagery (lights, backdrops, video, changes, physical effect, etc.) are timed with the music and flow with the changes and imagery, then you know how much more powerful of an experience that can be."